If it seemed like there was a long line of folks in costumes at Westford Valley Marketplace 2 on Friday night, don’t worry; they were just hanging around for some burritos.
In what has become an annual tradition throughout the chain, Westford’s Chipotle treated guests wearing costumes to $3 meals from 5 to 10 p.m. as part of their “Boo-rito” promotion.
The event raises $1 million nationally for the Chipotle Cultivate Foundation, a non-profit group dedicated to creating a more sustainable and healthful food supply while also revitalizing family farms, encouraging humane livestock cultivation and nutritional education.
Westford Chipotle General Manager Joshua Thompson says the event is the “Super Bowl” of the year for the restaurant, with daily sales increasing by almost 40 percent over a normal day.
This year he estimates approximately a thousand customers purchased something on Halloween, with a line of nearly a hundred people snaking out the door and over to Subway at one point, a line that would have been even longer if not for a fire alarm that was pulled without reason by a customer just after 6 p.m.
Here’s a few of the costumes we saw around 8 p.m., for more on the event, head to boorito.com