NASHOBA TECH: Students Prepare Media Campaign for ‘Leading the Nation’ Public Awareness Campaign

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Students at Nashoba Valley Technical High School are participating in a Massachusetts Department of Elementary and Secondary Education pilot program called Leading the Nation, a public-awareness campaign to highlight the fact that the Bay State has the best public schools in the nation — and among the best in the world.

Several students from Nashoba Tech’s Design & Visual Communications and TV & Media Production/Theatre Arts programs have been involved in the campaign since its inception last fall, meeting with representatives from other schools and DESE officials to prepare the media campaign.

DESE officials wanted to take advantage of the skills and knowledge of technical students to help design the event materials. They envisioned a media campaign involving billboards, public-transit advertisements, radio and television spots, and social media organized around the hashtag #LeadingTheNation. The effort, timed to coincide with the 25th anniversary of the Education Reform Act of 1993, culminated this spring with a weeklong “Leading the Nation” celebration.

The students from Nashoba Tech and other schools involved were honored at the State House.

As part of Nashoba Tech’s “Leading the Nation” campaign, the school’s recent annual spring Open House and Career Night highlighted student achievement.

Students involved in the campaign include Laryssa Tervail, Cheyanne Thistle (senior, Pepperell) and Adam Kubasti (junior, Chelmsford) from Design & Visual Communications, and Shelby O’Rourke (senior, Chelmsford), Rachel Cieslik (senior, Pepperell), Emily Hogan (junior, Dracut) and Caitlin McMaster (junior, Chelmsford) from TV & Media Production/Theatre Arts.

Design & Visual Communications instructors Nathan Meharg and Derik Rochon, as well as TV & Media Production/Theatre Arts instructors Emily Smith and Eric Stevenson, worked closely with the students to brainstorm ideas for the campaign.

“We are all just really impressed at the way these students were able to take a large, long-term project like this and carry it to such a successful completion,” Meharg said. “They kept up with the whole process like pros — the meetings, presentations, constant feedback and tweaking, shifting priorities, deadlines — all of it. They worked together at the beginning to create some great concepts, and then followed through on their individual and team tasks to deliver great finished material.”