HomeArtsNew ConnectorCare Card to Culture Program Provides Members Access to the Arts

New ConnectorCare Card to Culture Program Provides Members Access to the Arts


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Massachusetts Health Connector Open Enrollment Period Available Until January 23, 2020

Announcing the ConnectorCare Card to Culture Program with the Mass Cultural Council 

State Sen. Ed Kennedy (D-Lowell) reminds residents seeking access to affordable, high-quality health insurance to consider plans available from the Massachusetts Health Connector; Open Enrollment runs through Jan. 23.

Further, due to a new venture with the Mass Cultural Council, on Jan. 1, all ConnectorCare card members will enjoy a new benefit:  free or dramatically reduced admission prices to more than 100 cultural sites statewide.

“The Commonwealth of Massachusetts has long been a national leader in both the health care and arts/culture sectors and I cannot think of a better way to combine the two,” said Kennedy, Senate Chair of the Joint Committee on Tourism, Arts, and Cultural Development.

“Providing access to arts and cultural institutions and experiences to a broader audience who otherwise may not have the opportunity to participate will improve the quality of life and the health of those audiences, as well as bolster the state’s vibrant arts and culture scene. I applaud this innovative program and hope to see it continue for many years to come.”

The ConnectorCare Card to Culture program links the Massachusetts health and cultural sectors at a systemic level.  By providing ConnectorCare members access to cultural institutions at a free or reduced-price, it is expected participation in the arts by those served by the ConnectorCare – including working families, young professionals and new immigrants in Massachusetts – will increase.  This new engagement – the first of its kind in the nation – will provide health benefits such as increased physical activity and reduced feelings of stress and isolation. The program is an opportunity to redefine the value of a culturally engaged life by encouraging social and cultural interactions that ultimately promote public health.

“We are excited to be partnering with the Health Connector to help assure that everybody in Massachusetts has health insurance and that everyone can enjoy the health benefits of cultural participation,” said Anita Walker, Executive Director of the Mass Cultural Council.  “We know that people who participate in the arts and culture are 60% healthier than those who don’t.  This groundbreaking partnership will open doors to cultural experiences that not only entertain and inspire but are also a protective factor for health and wellbeing.”

“The Health Connector believes that having access to affordable coverage means residents can live healthier, happier lives, and having access to the great cultural institutions in Massachusetts is part of that happier, healthier lifestyle,” said Louis Gutierrez, the Executive Director of the Massachusetts Health Connector. “The ConnectorCare Card to Culture program is a great way to open doors to our members so they can fully experience our state’s vibrant arts and culture institutions. This partnership with the Mass Cultural Council is the first its kind for a state-based health insurance exchange, and we are pleased to again be national leaders in innovation for health and well-being.”

To date, more than 100 arts and cultural sites statewide have joined the ConnectorCare Card to Culture program, for more information visit:  www.MAhealthconnector.org/connect-to-culture.

The Health Connector’s ConnectorCare program provides affordable health coverage to lower-income Massachusetts residents. Commercial plans are subsidized to help pay for premium costs and include low co-pays and no deductible costs to members. To find out more about ConnectorCare, visit https://www.mahealthconnector.org/wp-content/uploads/Guide_to_ConnectorCare.pdf.  If you need health insurance, you can start an application at MAhealthconnector.org.

The ConnectorCare to Culture program is part of Mass Cultural Council’s new Culture Rx Initiative, and builds upon the success of the EBT Card to Culture Program, a partnership with the Department of Transitional Assistance that provides EBT benefit card holders free or dramatically reduced admission to more than 240 arts and cultural sites statewide. In two years the EBT card has been used to access admission to 370,000 cultural experiences.